NEXT GEN HEX product launch – Málaga 2017

Graphic design

The main idea behind the graphic design of the event series is to create a system that follows the Caterpillar corporate design guidelines while living up to the emotional requirements of a world premiere presentation. A versatile system of lines serves as an overarching theme for the design of the outdoor space at the location, effectively visualising the idea of digital transformation. It allows for flexibility in scaling the tone of the communication – from the heightened emotions of a show to a more objective informational structure.