Simply Clever

SKODA press communication

SKODA is an international automotive brand with an impressive past. As a subsidiary of the Volkswagen Group, the brand has emerged as a serious global player since 1991. The former niche brand has become a relevant volume manufacturer in the mid-class price segment, represented in over 100 markets.

tisch13 became SKODA’s lead creative agency in 2014 following an extensive multistage pitch process. The goal: to elevate Skoda’s communication to a new level and achieve consistency across all types of media and formats. The tisch13 team expertly crafts sophisticated, emotional designs based directly on the brand and product positioning.

Part of tisch13’s job included developing and organising the company’s press conferences at Europe’s most important car shows. tisch13 was also responsible for the concept development and creative implementation of PR and product events, as well as other press-related functions.