Orange Intelligence

KUKA Brand Experience

Megatrends like globalization, digitization and demographic changes are transforming the world and global business. An innovation leader in the field of automation, KUKA is one of the world’s leading providers of robotics, facility and system technology, with nearly 3 billion euros in sales. KUKA’s international customers in the automotive and general industry sectors get everything they need from a single source: from individual components to completely automated systems.

In 2016, KUKA opened a new Development and Technology Center (ETZ) at its company headquarters in Augsburg-Lechhausen. tisch13 designed and implemented the construction of a brand showroom spanning over 400 qm of space on the ground floor of the new building.

tisch13 won the KUKA management team over in a radical creative pitch, emerging successful over prominent competitors in summer 2015. Conceptual planning started shortly thereafter, followed by the planning and realization phase as the general contractor. The highlight of the project was the official opening of the showroom in April 2016.