Audi represents the leading edge – in both technology and sports. The Audi brand and lifestyle sector of sports have been a perfect pair for years now. The Ingolstadt-based automaker is open to all disciplines, and has a strong commitment to a wide range of sports and activities. The popular Hahnenkamm race in Kitzbühel, high-speed ski cross events, luxurious golf tournaments and a long-term sponsorship of FC Bayern – Audi is always ahead when it comes to speed, athleticism and gaining the competitive advantage as the host or direct sponsor of countless events. Since 2010, tisch13 has supported Audi in its sports marketing efforts with visual and design solutions for all types of events. The portfolio ranges from comprehensive event CI development, photo shoots and the creation of large-scale structural advertising materials to small, yet refined print media. From the minimum to the maximum, tisch13 is always focused on Audi’s defined goal as a brand. After all, Audi should take an even greater lead – in technology, sports, and visual communication.