Audi organized its first MQ! Conference in Ingolstadt in September 2017, bringing a number of international visionaries to a single stage – including Apple co-founder Steve Wozniak, Wikipedia founder Jimmy Wales, Google X head Mo Gawdat, 17-year old robotics pioneer Anna Nixon, Hyperloop innovator Dirk Ahlborn, and journalist Fatima Bhutto, to name a few.
The goal of this two-day innovation summit was to ask thought-provoking questions to lay the foundations for a mobility quotient, a possible formula for mobility in the future. In addition to enjoying the inspiring, motivating international keynote speakers, over 400 participants from all areas of tech learned about digitization, the energy revolution and the mobility of the future in 12 interactive workshops on the second day.
tisch13 contributed its extensive communication and design expertise in supporting the Audi team, helping to develop the concept, media and structure of the event in close collaboration with other partners.